SUBARU CANADA CELEBRATES 45 YEARS OF DRIVING EXCELLENCE
SUBARU CANADA CELEBRATES 45 YEARS OF DRIVING EXCELLENCE
Posted on February 20, 2024
In the automotive industry, milestones are achieved through unwavering dedication and a commitment to delivering reliable vehicles. Subaru Canada, a well-known name in the Canadian automotive landscape, has recently marked an impressive 45 years since its inception in the land of the True North, strong and free.
A Brief History of Subaru Canada
Subaru's journey in Canada began in 1978 when Subaru Canada, Inc. was established. From its humble beginnings, Subaru has steadily grown its presence, capturing the hearts of Canadian drivers. With a focus on innovation and performance, Subaru quickly gained a reputation for producing  and harsh weather conditions.
Milestones Along the Way
Over the past four and a half decades, Subaru Canada has achieved several significant milestones. These accomplishments highlight the brand's dedication to excellence:
- All-Wheel Drive Pioneers: Subaru made history by introducing all-wheel drive as standard equipment on all their models back in 1996. This move set a new industry standard for safety and performance in Canadian vehicles.
- EyeSight Technology: In 2013, Subaru introduced EyeSight Driver Assist Technology, a revolutionary safety feature that uses cameras to monitor traffic and provide collision avoidance assistance. This innovation further solidified Subaru's commitment to driver safety.
- Sustainable Practices: Subaru Canada has also demonstrated its commitment to the environment by operating a zero-landfill assembly plant in Indiana, where many Subaru models for the North American market are produced. This eco-friendly approach aligns with the values of many Canadian consumers.
Early Subaru Models in Canada
When Subaru first entered the Canadian market, it brought along some of its iconic models. These early offerings included the Subaru DL, Subaru GL, and Subaru Brat. These vehicles showcased Subaru's unique blend of ruggedness and reliability, traits that have remained central to the brand's identity.
As Subaru Canada commemorates its 45th anniversary, it's clear that the brand has left an indelible mark on the Canadian automotive landscape. With a rich history, a commitment to safety and innovation, and a lineup of vehicles that continue to win the hearts of Canadians, Subaru Canada's journey is far from over.